Hi Trailblazers,

With the rise of AI tools everywhere, you’ve probably noticed chatbots popping up on every ecommerce site—but what about the B2B service space?

This week, I wanted to address a common misconception I hear often: “A chatbot wouldn’t work for my business.”

Whether you’re a consultant, coach, or B2B service professional, an AI chatbot could be that 24/7 assistant helping you capture and nurture leads while you focus on your clients.

So this week, let’s dive into why this overlooked tool could be your next secret weapon for growth.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

AI Chatbots for B2B Websites?

If you think chatbots are only useful for online stores, it’s time to rethink that strategy.

Picture this:

You’re a service-based business owner with an amazing website, but potential clients leave without reaching out.

They have questions, and they don’t want to dig through your FAQ page or wait days for an email response.

Solution:

Implement an AI chatbot to handle those inquiries in real-time.

Contrary to popular belief, chatbots aren’t just for ecommerce. For B2B service providers, a chatbot can guide potential clients, answer FAQs, book calls, and qualify leads—all without feeling like an automated sales pitch.

Why does it work?

According to recent data, chatbots are the most popular AI use case for marketers, and here’s why:

• They provide instant responses,

• Reduce friction,

• And make it easier for your leads to connect with you when they’re ready.

Example Scenario: Imagine a Business coach who’s looking to streamline their lead qualification process, reduce the volume of repetitive inquiries, and increase booked consultations without hiring additional staff. So they add a chatbot to their website using Brevo’s Chatbot.

Here’s how they did it:

1. Automate Lead Qualification: The chatbot asks visitors a series of pre-qualification questions (e.g., “Are you currently seeking business coaching for yourself?”). If the visitor meets the criteria, the bot offers to schedule a free discovery call on the spot.

2. Handle Common FAQs: Using data from past inquiries, they set up the chatbot to answer frequently asked questions, such as pricing, service offerings, and the coaching approach. This saves time for both the biz coach and potential clients.

3. Personalize the Experience: The biz coach uses Brevo’s Chatbot to collect visitor’s emails to send post-chat personalized communications based on their interactions. This creates a seamless experience and increases engagement.

By creating an AI chatbot, the coach was able to streamline lead qualification, handle repetitive questions instantly, and create a follow-up sequence for their website visitors leading to more booked consultations.

How to Act Now: The Simple Chatbot Blueprint

Get started with this simple framework to create a chatbot that serves your business, without feeling overwhelmed.

Step 1 - Decide What Type of Chatbot You Need

Is it for answering FAQs, booking consultations, or pre-qualifying leads? Keep it clear and focused.