Hi Trailblazers,

You need to read this - it could be a game-changer for your biz this year. If you haven’t considered influencer marketing, please don’t overlook this, read on.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget💡

#1 Way To Collab w/Influencers to 10x Leads

Are you wondering how does influencer marketing apply to my B2B services biz?

Ready to engage with thousands of quality prospects?

Ready to get a visibility boost fast?

Picture this: You need to expand your reach, get the word out about your services, your unique selling proposition, showcase your expertise… and you’re looking for alternatives to paid advertising. You need to be able to track performance and ROI.

Solution: You identify an influencer who has a newsletter of 50,000 engaged subscribers, most of which fit your ideal customer profile. You find out that they’re open to influencer engagement opportunities.

You snag a spot in their newsletter where you share your expertise for the next 6 weeks, meaning you get to showcase your expertise in front of 300,000 engaged prospects AND give them a CTA to book a discovery call with you.

Why does it work? Creator content has the ability to accelerate the purchase funnel by collapsing awareness, interest, and consideration.

By collaborating with influencers who resonate with your target audience you can communicate your value in a relatable and trustworthy manner. 

Act now: Here's how to use them to your advantage in your marketing strategy to grow your biz.

1. Understand your target audience: the specific interests, values, and media consumption habits of your ideal customer. Who do they like, follow, and engage with most?

2. Choose an influencer who is not only popular among your target audience, but genuinely aligns with your brand's ethos and messaging.

3. Collab w/the influencer you select to create authentic, impactful campaigns that resonate with your potential clients.

4. Provide your influencer with tracking links to measure campaign performance and ROI.

The influencer you select may have specific campaigns or influencer opportunities, but here are some ideas to get you started:

• Run A Giveaway: Have them run an instant-win giveaway, the instant-win prize is your free lead magnet and the grand prize is your service offering.

• Guest Blog: Publish a guest blog post on their blog and have them share it with their email, social media and blog subscribers.

• Guest Podcast: Appear on their podcast as a guest, speak on a topic to showcase your expertise, promote your service.

• Newsletter: Get featured in their newsletter.

• Social Media: Create a campaign for them to share information about you and your offering over several posts.

What’s the #1 way to collab with influencers? 

Instant-Win Giveaways! You kill so many birds with one stone here:

…you get your brand in front of a large, engaged, targeted audience,

…you get to build your email list (every giveaway entrant subscribes to your email list),

…you get your product in front of many (your instant-win lead magnet),

…and you get to promote your best-seller service as the grand prize.