You need to read this - it could be a game-changer for your biz this year. If you haven’t considered influencer marketing, please don’t overlook this, read on.
In this edition, we’ll check out:
#1 Way To Master Influencer Marketing to 10x Your Leads
Trending: 80%+ Are Leveraging Influencers In 2024 (here’s why)
Mindset Shift: Why ‘Questions’ Are Your Competitive Advantage
Trailblazer Spotlight: Erin Duffy - Calm Stage Anxiety with This Pre-Presentation Technique
Best B2B Lead Gen Quiz for New Lead Gen Ideas for YOUR Biz
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#1 Way To Collab w/Influencers to 10x Leads
Are you wondering how does influencer marketing apply to my B2B services biz?
Ready to engage with thousands of quality prospects?
Ready to get a visibility boost fast?
Picture this: You need to expand your reach, get the word out about your services, your unique selling proposition, showcase your expertise… and you’re looking for alternatives to paid advertising. You need to be able to track performance and ROI.
Solution: You identify an influencer who has a newsletter of 50,000 engaged subscribers, most of which fit your ideal customer profile. You find out that they’re open to influencer engagement opportunities.
You snag a spot in their newsletter where you share your expertise for the next 6 weeks, meaning you get to showcase your expertise in front of 300,000 engaged prospects AND give them a CTA to book a discovery call with you.
Why does it work? Creator content has the ability to accelerate the purchase funnel by collapsing awareness, interest, and consideration.
By collaborating with influencers who resonate with your target audience you can communicate your value in a relatable and trustworthy manner.
Act now: Here's how to use them to your advantage in your marketing strategy to grow your biz.
Understand your target audience: the specific interests, values, and media consumption habits of your ideal customer. Who do they like, follow, and engage with most?
Choose an influencer who is not only popular among your target audience, but genuinely aligns with your brand's ethos and messaging.
Collab w/the influencer you select to create authentic, impactful campaigns that resonate with your potential clients.
Provide your influencer with tracking links to measure campaign performance and ROI.
The influencer you select may have specific campaigns or influencer opportunities, but here are some ideas to get you started:
Run A Giveaway: Have them run an instant-win giveaway, the instant-win prize is your free lead magnet and the grand prize is your service offering.
Guest Blog: Publish a guest blog post on their blog and have them share it with their email, social media and blog subscribers.
Guest Podcast: Appear on their podcast as a guest, speak on a topic to showcase your expertise, promote your service.
Newsletter: Get featured in their newsletter.
Social Media: Create a campaign for them to share information about you and your offering over several posts.
What’s the #1 way to collab with influencers?
Instant-Win Giveaways! You kill so many birds with one stone here:
…you get your brand in front of a large, engaged, targeted audience,
…you get to build your email list (every giveaway entrant subscribes to your email list),
…you get your product in front of many (your instant-win lead magnet),
…and you get to promote your best-seller service as the grand prize.
For the latest in marketing, here’s a current trend to follow:
Influencer Marketing! 😂
Influencers are here to stay. Not only is this our Marketing Nugget this week, but this is our Trend Watch too!
82.7% of US marketers will use influencer marketing (which overlaps with creator marketing) this year.
What does this mean for you?
If you’re looking to expand your reach and find ways to engage with a larger audience, then consider starting your search for the right influencer!
Think executives, entrepreneurs, keynote speakers, thought leaders, authors/bloggers, podcasters. The top 2 platforms? LinkedIn and YouTube.
Get Free B2B Lead Gen Ideas
Take this quiz to get tailored, lead generation ideas to identify new tactics to make the leads rain for your biz.
It’s time to Disrupt. Reset. Elevate.
The path to success is often paved with the wisdom of those who have already traversed it. How do you leverage the insights of successful titans and gurus in your industry?
Follow & engage with them on social media, attend their events, invest in their books and listen to their podcasts!
You need to go digging in other peoples heads to unearth riches, questions are your pick axes and competitive advantage.
Tools of Titans
By tapping into their wisdom, you can gain foresight, avoid common pitfalls, enhance service offerings, and accelerate your business growth.
As you apply these insights, your business evolves, not just in profits and growth but in resilience and adaptability.
Erin helps you gain confidence on stage and on camera, supporting those uneasy in the spotlight. She helps you to enhance your personal power and presence, enabling you to shine with authenticity.
Erin’s Expert Tip
Do you ever face the dreaded pre-presentation jitters or stage fright? There are a few things you can do to manage it as your own pre-game approach.
First off, arrive early and ease into space, setting yourself up without any chaos.
Take some deep breaths; anxiety makes you stop breathing. Deep breaths reoxygenate your blood putting you into a better state of relaxation.
Convert those nervous vibes into genuine enthusiasm with a bit of self-talk. Trust me, a pep talk to yourself works wonders.
Give it a shot and watch those pre-presentation jitters fade away.
Have a professional powerhouse who should be considered for our Featured Trailblazer spot? Share this email with them so they can reach out to us.
♾️To Tie It All Together♾️
If this makes sense for your business and brand, take a few minutes this week to check out potential influencers, do outreach, and consider running a campaign to test the opportunity.
Cheers to 10x’ing Your Leads,
Disclaimer: The content produced in this newsletter and other materials is intended for informational purposes only. The content is not designed to provide professional advice that you might get from a certified business, financial or legal expert. Reliance on any information in this newsletter is done so at your own risk. The information is not intended to provide any certain type of financial or business outcome.