Hi Trailblazers,

This week l’m all about helping you generate more leads. Are your lead gen tactics falling short? Whether you’re aiming to make $100k, $1M or $10M+ you need a strong lead gen strategy for 2024.

And if you’ve already got a lead gen strategy, how’s it working for you? Can it be improved? Probably. 

Read on for some of the highest-ROI lead gen tactics in 2024.

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Marketing Nugget💡

10 Fail-Proof Ways to Grow Your Email List Fast 

For small business owners, growing an email list is not just an option; it's a necessity. Did you know that email marketing yields an average return of $42 for every $1 spent? That's an incredible 4200% ROI, making it one of the most effective options available.

99% of email users check their inbox every day, with some checking 20 times a day. Need I say more?

Picture this: You're experts in your field, but reaching the right audience consistently can be challenging. Despite offering high-quality services, you might be struggling to connect with potential clients who could benefit from your expertise. This disconnect is not just frustrating—it's a lost opportunity.

Cause: The root of the issue often lies in limited visibility and a lack of direct communication channels. Relying solely on passive marketing techniques or scattered social media efforts doesn't create the consistent engagement needed to build lasting B2B relationships.

Solution: 10 Fail-Proof Ways to Grow Your Email List Fast

1. Offer an Irresistible Free Email Course: The webinars and workshops market is flooded, most biz owners don’t have time to attend your webinar. Instead offer a free 3 or 5-day email course on an irresistible topic your ideal customer needs help with.

2. Leverage LinkedIn Connections: Convert your professional LinkedIn connections into email subscribers by DM or by sharing valuable content with a sign-up call-to-action.

3. Run a Giveaway or Contest: One of my favorite methods is running an instant-win giveaway with an irresistible grand prize. I’ve seen businesses grow their email list by 800+ in just one week.

4. Create High-Quality Lead Magnets: Develop in-depth guides, reports, or whitepapers that address common industry challenges. Offer these in exchange for email sign-ups. Our fave for 2024 are quizzes.

5. Collab with Complimentary Businesses: Leverage the large audience of a complimentary service business or influencer in your niche for email list cross-promo efforts.

6. Optimize Website for Sign-Ups: Ensure your website has clear and compelling email sign-up calls-to-action on every page and an exit-intent pop-up too!

7. Add a Website AI-Chatbot: Add a live, AI chat bot that answers your audience’s FAQs, collects their email, and leads them into the customer journey.

8. Offer Exclusive SEO Content: Promise and deliver exclusive content to your email subscribers, creating a sense of exclusivity and value. Make sure it’s created with SEO in mind!

9. Engage in Guest Blogging: Write for popular industry blogs and include a link to your email sign-up in your author bio.

10. Utilize Email Signature: Include a subtle sign-up link in your professional email signature.

Life After List Growth: Imagine a world where your expertise reaches the right audience consistently. With a growing email list, you're no longer casting a wide net and hoping for the best.

Instead, you're engaging in meaningful dialogue with a targeted audience, leading to higher conversion rates, more client engagement, and a robust network of B2B connections.

Act now: Quick Start Actions

• Audit Your Current Network: Identify LinkedIn connections and past clients who would benefit from your email content.

• Create a Lead Magnet: Develop a resource that addresses a common industry pain point.

• Optimize Your Website: Add or refine your email sign-up call-to-action today.

Remember, algorithms control who sees your social media posts, SERPs control if you’re website pops up on the 1st page of Google… but when you own an email list you control when and who sees your messaging!