This week l’m all about helping you generate more leads. Are your lead gen tactics falling short? Whether you’re aiming to make $100k, $1M or $10M+ you need a strong lead gen strategy for 2024.
And if you’ve already got a lead gen strategy, how’s it working for you? Can it be improved? Probably.
Read on for some of the highest-ROI lead gen tactics in 2024.
In this edition, you’ll find:
10 Fail-Proof Ways to Grow Your Email List Fast & Generate Leads
Trend Watch: Leverage High-ROI Short-Form Video This Year
Mindset Shift: Daily Memory Journaling for Burnout Prevention?
Trailblazer Spotlight: Lowry Olafson - A Melodic Approach to Harmonizing Success
Best B2B Lead Gen Quiz to ID New Lead Gen Ideas for YOUR Biz
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10 Fail-Proof Ways to Grow Your Email List Fast
For small business owners, growing an email list is not just an option; it's a necessity. Did you know that email marketing yields an average return of $42 for every $1 spent? That's an incredible 4200% ROI, making it one of the most effective options available.
99% of email users check their inbox every day, with some checking 20 times a day. Need I say more?
Picture this: You're experts in your field, but reaching the right audience consistently can be challenging. Despite offering high-quality services, you might be struggling to connect with potential clients who could benefit from your expertise. This disconnect is not just frustrating—it's a lost opportunity.
Cause: The root of the issue often lies in limited visibility and a lack of direct communication channels. Relying solely on passive marketing techniques or scattered social media efforts doesn't create the consistent engagement needed to build lasting B2B relationships.
Solution: 10 Fail-Proof Ways to Grow Your Email List Fast
Offer an Irresistible Free Email Course: The webinars and workshops market is flooded, most biz owners don’t have time to attend your webinar. Instead offer a free 3 or 5-day email course on an irresistible topic your ideal customer needs help with.
Leverage LinkedIn Connections: Convert your professional LinkedIn connections into email subscribers by DM or by sharing valuable content with a sign-up call-to-action.
Run a Giveaway or Contest: One of my favorite methods is running an instant-win giveaway with an irresistible grand prize. I’ve seen businesses grow their email list by 800+ in just one week.
Create High-Quality Lead Magnets: Develop in-depth guides, reports, or whitepapers that address common industry challenges. Offer these in exchange for email sign-ups. Our fave for 2024 are quizzes.
Collab with Complimentary Businesses: Leverage the large audience of a complimentary service business or influencer in your niche for email list cross-promo efforts.
Optimize Website for Sign-Ups: Ensure your website has clear and compelling email sign-up calls-to-action on every page and an exit-intent pop-up too!
Add a Website AI-Chatbot: Add a live, AI chat bot that answers your audience’s FAQs, collects their email, and leads them into the customer journey.
Offer Exclusive SEO Content: Promise and deliver exclusive content to your email subscribers, creating a sense of exclusivity and value. Make sure it’s created with SEO in mind!
Engage in Guest Blogging: Write for popular industry blogs and include a link to your email sign-up in your author bio.
Utilize Email Signature: Include a subtle sign-up link in your professional email signature.
Life After List Growth: Imagine a world where your expertise reaches the right audience consistently. With a growing email list, you're no longer casting a wide net and hoping for the best.
Instead, you're engaging in meaningful dialogue with a targeted audience, leading to higher conversion rates, more client engagement, and a robust network of B2B connections.
Act now: Quick Start Actions
Audit Your Current Network: Identify LinkedIn connections and past clients who would benefit from your email content.
Create a Lead Magnet: Develop a resource that addresses a common industry pain point.
Optimize Your Website: Add or refine your email sign-up call-to-action today.
Remember, algorithms control who sees your social media posts, SERPs control if you’re website pops up on the 1st page of Google… but when you own an email list you control when and who sees your messaging!
For the latest in marketing, here’s a current trend to follow:
Short-form Video Marketing
Leveraging short-form videos (60 sec or less) for higher engagement is experiencing a significant surge on platforms like Facebook, Instagram, TikTok, YouTube (and LinkedIn), especially in the realm of B2B marketing.
Why? Short-form video is not only the most popular trend among marketers, but it also boasts the highest ROI.
Ready to roll? Here's your action plan:
Share quick tips, success stories, and behind-the-scenes peeks.
Customize your content for each platform.
Jump on the short-video trend train, but don't lose your authenticity.
And always, always end with a killer call-to-action. Keep it snappy, make it snazzy, and ensure it’s stuffed with value.
Out of the kindness of my heart 😂 I created this lead gen quiz just for you!
Take this quiz to get tailored, lead generation ideas to identify new tactics to make the leads rain for your biz.
It’s time to Disrupt. Reset. Elevate.
I’m not one to sit down and journal about my day; my feelings about the day, all that happened, what I’m grateful for, yada yada yada… I know it’s good for your mental health and I commend those that make a habit of it, but it’s just not my thing.
I also came across this more appealing take on journaling:
Every day, at the end of the day, write down the most favorite memory you have from that day. Then at the end of the month or year you can look back on your memories.
Do you practice gratitude for professional wins too?
Don't ever wait around for someone else to make your dreams come true or validate you. Do it yourself.
Tools of Titans has proven its value so far. It’s been a motivator in forcing me to analyze how I’m currently running my business and the baby steps I could take to enhance it and make that quantum leap.
Trailblazers, Do you have any books to recommend? Hit reply and share with me.
I’ll be reading it this month, and if you do too, let me know what you thought about it.
Check out this surprising stat on…
Short-Form Video Content
73% of consumers prefer to watch short-form videos to learn about a service or product.
Short-form video has risen significantly as the #1 content type marketers use to engage with their audience.
91% of businesses use video as a marketing tool.
Short-form video is also the most popular, used by 44% of marketers.
Why? The numbers don’t lie.
Short-form video offers the highest content ROI and will earn more investment than all other formats.
The marketing formats offering the most ROI in 2024 are: Short-form video 31%, Images 22%, Blog posts 15%, Case studies 15%, Podcasts/audio 14%.
What does this mean for you?
Add short-form video creation to your strategy. Start small, aim to put out 1 short-form video this month, then slowly streamline your video creation process to put more video content out more often.
These video-centric social media platforms are the most effective and offer the best ROI: Facebook (29%), Instagram (29%), YouTube (26%), TikTok (24%), Twitter/X (16%), LinkedIn (16%).
Lowry is a professional songwriter who has toured the globe, released 9 albums, and led over 600 songwriting sessions with more than 15,000 people – to make their message literally unforgettable.
Lowry’s Expert Tip
Being an entrepreneur, coach or speaker is to face a barrage of negative thoughts like self-doubt and catastrophizing that can make us play small or derail us – if we don’t stop them.
Here’s what I do to strategically interrupt them before they can take hold. Sing.
Yup. Anything will do. In tune or not. Doesn’t matter.
Here’s a short affirmation-like mantra that lifts me, and you’re welcome to use it too. “Everything is always working out for me, it’s always working out for me.”
Sing it. To whatever tune you like. Break the spell and keep moving forward.
Have a professional powerhouse who should be considered for our Featured Trailblazer spot? Share this email with them so they can reach out to us.
Need Ideas to Generate More Leads?
Take our quiz to get tailored, B2B lead generation ideas and discover new strategies to grow & scale your biz.
♾️To Tie It All Together♾️
Pick one new tactic from this newsletter and start generating more leads and/or growing that email list. Spend 5 minutes every day over the next week launching this new strategy.
Cheers to Amping Up Your Lead Gen Game,
Disclaimer: The content produced in this newsletter and other materials is intended for informational purposes only. The content is not designed to provide professional advice that you might get from a certified business, financial or legal expert. Reliance on any information in this newsletter is done so at your own risk. The information is not intended to provide any certain type of financial or business outcome.