Cold-ish Outreach Wins

Turn new connections into warm leads

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Hi Trailblazers, If showing up on LinkedIn has ever felt like shouting into the void—or you’re wondering how to turn not-so-distant connections into leads—this one’s for you.

We’re kicking off a short 🔥 series on building a smarter LinkedIn outreach system that actually gets you clients.

LinkedIn is a digital networking room. Most just forget to work the room.

Think: real connections, no cold pitching, and no more winging it. Keep reading. 👇

  • 🔎 Creating a lead list using LinkedIn’s filters

  • 💬 How to engage + warm-up your list

  • 🗓️ How to invite them to a casual 1:1 virtual chat

  • 🚀 Trailblazer Spotlight: Venetia Reddy shares how to keep social media social, even with AI!

⬇️ Scroll down to discover the “cold-ish” LinkedIn outreach strategy.

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Cold-ish Outreach Wins

A more human way to grow on LinkedIn

Your next 10 clients are already on LinkedIn. They just don’t know you exist—yet.

Picture this:

You’ve got a killer offer. You’ve even been posting here and there. But your inbox? Quiet.

You’re not sure how to start real conversations with people who’d actually hire you.

Solution:

Set up a “cold-ish” outreach system that feels like networking, not spam.

Think of it like jumping the line at a virtual networking group. Instead of waiting to maybe chat in a Zoom breakout, you’re going straight to a 1:1 convo—with intention.

(I don’t suggest you replace your virtual networking group with the LinkedIn outreach strategy but rather supplement it)

Why does it work?

Because you’re starting with context and credibility.
✔ You’re LinkedIn profile clearly defines who you are and who you help.
✔ You’re reaching out with value.
✔ You’re treating LinkedIn like a digital room full of power partners… and you're actually working the room.
❌ You’re not just another pitch-happy profile sliding into DMs.

How to Act Now:

Keep scrolling where we’ll review how to:

1️⃣ Define Your ICP
2️⃣ Pull a Targeted List
3️⃣ Warm Them Up, Softly
4️⃣ Send a Connection Request
5️⃣ Invite Them to a Chat
6️⃣ Nurture Warm Prospects

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