Hi Trailblazers,

Do you think cold emails are a thing of the past? Yes? No?

Today, I’m going to make you think again on this hotly debated topic.

Inboxes are getting smarter and spam filters tighter, and while this significantly impacts the effectiveness of cold emailing, many marketers swear by their personalized, targeted cold emails that bring impressive results.

Some still argue they’re just noise in an already crowded inbox.

What’s your take?

Let’s dive in to figure out if cold emails are a crucial tool for your marketing arsenal in 2024.

So, what’s so great about cold emailing?

• You can reach a larger, untapped audience.

• Much of the process can be automated once its set up.

• Once you identify what’s working and optimize your campaigns, you can scale - the sky is the limit.

Ready to find out the best practices from cold email experts?​

⬇️ Scroll down for 10 steps to launch your cold email campaign!

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

How to Cold Email for Impressive Results

Are cold emails a blast from the past or your secret weapon in 2024?

Despite new marketing technologies, cold emails remain a staple for many businesses, promising direct access to potential clients.

Yet, with rising privacy laws and spam filters, their effectiveness is under scrutiny. Are you seeing results from cold emails, or are they just landing in the spam folder?

What is cold email anyway? If you’re not 100% sure what cold email is, let’s define it. It's an unsolicited email sent to a potential client with whom you've had no prior interaction. Think of it as a digital cold call, but less intrusive and more customizable.

Sending Cold Emails in Large Volume: When you're dispatching cold emails en masse, you're essentially casting a wide net in hopes of catching a few interested leads.

It's about playing the numbers game—sending out a large quantity of emails to increase the probability of getting responses.

However, this approach requires careful balancing to maintain quality and personalization, ensuring that your emails do not lose their effectiveness or worse, earn a spammy reputation.

Picture this:

You've crafted the perfect cold email, hit send, and... crickets. It's frustrating when your well-intended messages vanish into the digital void or worse, the spam dungeon.

Solution:

Revamp your cold emailing strategy! It's not only about sending more emails; it's also about sending smarter emails. Personalization and relevance are your new best friends here.

Why does it work?

In addition to the robust, new cold email tools on the marketing block, cold emails hold their ground due to their direct nature. They cut through the noise when done right—offering a personal touch in a sea of automation.

10 Steps to Act Now:

1 - Set up multiple domains to send from.

Send your large volume of emails from multiple domains to distribute the volume.