Hi Trailblazers,

Do you use Pinterest? Yes? No?

But, do you use Pinterest for your business?

Guess what? Pinterest is more than just a digital scrapbooking site!

Today we’ll show you how Pinterest offers a unique opportunity for visual content marketing that can significantly benefit a range of businesses, including those in the B2B services sector. 

Looking to boost site traffic, email list growth, SEO, and lead gen in Q2?

The strategies mentioned include creating boards for infographics, showcasing products or services, and featuring blog posts or case studies.

Such tactics not only enhance brand recognition and drive organic website traffic, but also provide a platform to promote content that can include calls to action for email list sign-ups too!​

⬇️ Scroll down for ways to increase SEO and organic website traffic, build your email list, and more - by simply incorporating a quick and easy Pinterest strategy into your current content marketing process!

Was this email forwarded to you? Sign up here.

Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

Pinterest: Overlooked B2B Marketing Channel

The Smarketing Way B2Bs Use Pinterest

➡️ Why Pinterest? It has a vast user base and significant ad revenue, indicating its capacity to serve as a legitimate channel for B2B marketing.

1. Pinterest is one of the most overlooked and underrated B2B marketing channels.

2. Pinterest is less a social media channel and more a search engine like Google.

3. Pinterest has 498 million users as of Dec 2023 - many of whom search Pinterest for answers and access to resources related to B2B topics!

Here’s the plan:

1. Scroll thru the steps below to discover how you can simply incorporate Pinterest into your content marketing strategy.

2. Pick 2-3 ways you will start to repurpose your content to share it on Pinterest using our list below of 9 Ways B2Bs Use Pinterest.

3. Implement ONE over the next four weeks!

Amplify Your Marketing with Pinterest Magic

Follow the steps below to amplify your email list, drive more organic traffic, collect more leads, and increase conversions with Pinterest Magic:

Picture This:

You're investing hours into creating content, yet your email list is growing at a snail's pace. The challenge? Finding a fresh, low-effort avenue to connect with your ideal clients and expand your reach.

Solution:

Integrate Pinterest into your overall marketing strategy, transforming your existing content into Pinterest-friendly visuals (e.g., creating a Pinterest board for your email newsletters).

By consistently posting tailored, engaging pins, you create multiple entry points for potential clients to discover your services and join your email list.

Why does it work?

Pinterest users are seekers and planners, actively searching for solutions and inspiration. This platform allows you to position your service right where your potential clients are looking, using visual content that's easy to consume and share.

Unlike other social media, Pinterest content has a longer shelf life, offering you a continuous stream of visibility and traffic.

4 Steps to Act Now:

1 - Set Up Your Pinterest Account: 

• Audit your top blog posts, email newsletters, and lead magnets.

• Identify the main and secondary keywords of this content found in your audit. Tip: Use Pinterest Ads or SEMrush for keyword research.

• Create a few content clusters based on your audit findings.

• Create boards based on your content clusters, research and organize your Pinterest account to reflect your customers’ interests and pain points.