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- Get Your Emails Opened & Clicked
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Hi Trailblazers,
Do you send out emails? Yes? No?
I sure hope email marketing is part of your strategy!
The ROI on email marketing blows most other marketing tactics away.
For every dollar spent, email marketing generates $42 in return!
Think newsletters, welcome email sequences, etc.
Once you start sending out emails - you will start monitoring email open rates and engagement rates.
Today Iām going to help you maximize your email marketing by giving you tips from the experts on email subject lines and email copy to improve your open & engagement rates.ā
In this edition, youāll find:
š© 10 Expert Tips to Writing Killer Email Subject Lines
ā”ļø 7 Ways to Increase Clicks & Engagement
š¢ Top Email Benchmarks To Measure Your Email Performance
š¦ Trailblazer Spotlight: Justin Lynch - Checklist To Build (or update) Your Ideal Client Profile
ā¬ļø Start by scrolling down for tips to craft up killer email subject lines!
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
How To Get Your Emails Opened & Clicked
Picture this:
You've crafted a thoughtful, well-designed email, but your open rates aren't cutting it. It feels like your messages are getting lost in the digital ocean abyss.
Solution:
Master the art of email subject lines.
Begin with concise content that piques the curiosity of your ideal customer profile.
Test different subject lines & sender names to refine your approach.
Add a personal and informal touch, such as including the recipient's first name or an emoji to make your emails stand out.
Create email content that resonates and inspires your readerās to engage, click and convert!
Why are subject lines so important?
Subject lines (and the email sender name) are the first impression of your email. A compelling subject line will intrigue and tease the content, encouraging more opens and engagements.
Personalized touches will capture the readerās attention as they scroll their inbox.
10 Tips to Crafting Killer Subject Lines:
1 - Test Short and Sweet:
Start with subject lines under 20 characters. Measure the open rates against slightly longer ones (21-60 characters).
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