Is SEO Dead in 2024?

Revitalize SEO: What You Need to Know

Author

Natalie Krul
May 16, 2024

In partnership with

Hi Trailblazers,

Is SEO finally dead in 2024, or are the rumors greatly exaggerated? Yes? No?

As search engines evolve, so does the world of digital marketing.

SEO has shifted dramatically, focusing now more than ever on quality content and user experience rather than just keywords and backlinks.

But with AI and voice search on the rise, the effectiveness of traditional SEO is in question.

What do you think?

Is SEO still a critical part of your digital strategy, or is it time to focus elsewhere?

Ready to find out about SEO effectiveness today versus the past?​

⬇️ Scroll down for more on the evolution of SEO and how to best tackle SEO in 2024 to keep organic traffic flowing to your website!

In this edition, you’ll find:

  • 💡 Should SEO Be a Critical Part of Your Strategy in 2024?

  • ➡️ 3 Steps To Audit & Enhance Your SEO Game

  • ✅ Top SEO Dos and Don’ts

  • 🔦 Trailblazer Spotlight: Dotty Scott - How To Maximize Your Google Business Profile

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Marketing Nugget

Is SEO Dead in 2024?

Is SEO still your ace in the hole in 2024, or has its pulse finally flatlined? Let’s debunk the myths and reveal the real story behind SEO today.

Picture this:

You’ve been diligently optimizing keywords and hunting down backlinks, yet your website's traffic seems to have hit a plateau. With the rapid advancements in AI and changes in search engine algorithms, it's getting harder to keep up.

❝

71% of digital analysts, strategists, and specialists believe SGE will result in some type of disruption to their SEO strategies.

Solution:

Embrace the ever-evolving SEO that prizes authority, content quality and user experience over traditional tactics. Shift your focus towards creating ORIGINAL, valuable, relevant content that serves your audience's needs and enhances their interaction with your site - with a primary goal of obtaining high-quality backlinks.

Why does it work?

Search engines are increasingly sophisticated, aiming to understand user intent rather than just matching keywords.

High-quality content that addresses real user problems and provides an exceptional experience tends to rank higher, which translates to more organic traffic and better engagement.

93% of respondents reported that SEO had a positive impact on website performance and marketing goals in 2023.

3 Steps to Act Now:

1 - Content Relevance & Quality: 

Review your current content for relevance and quality. Does it solve problems? Is it engaging?

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