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- A Magical Traffic Tracking Trick
Hi Trailblazers,
By the time you can say “magical marketing traffic tracking trick” 5 times, I can show you how to start using UTMs to track ROI. Look, ROI ain’t sexy… but you know what is? Knowing exactly what is bringing in those leads and sales so you can grow 💰 and scale 📈… Right?!
So read on, this week I’ll share a tip on how to gain clarity on which marketing efforts and traffic sources are bringing in the dollar 💸 bills.
In this edition, you’ll find:
The ✨Magic of UTMs: Your Golden Key to Tracking Traffic & Leads
BONUS UTM BUILDER TOOL & GOOGLE SHEET SWIPE FILE
Trend Watch: Boost SEO By Making Your Content ‘Multisearchable’
Mindset Shift: Leaders! Strengthen Your Unflappable Muscle
Trailblazer Spotlight: Tracey Warren - Repurposing Your Expertise
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
The Magical Marketing Traffic Tracking Trick
Wondering, what the hell are UTMs anyway?
Want to demystify where your traffic and leads come from?
Yes? How? Take these 5 steps to use UTM parameters in your marketing to unravel the mystery of your web traffic for attribution.
UTMs can be a game-changer for your analytics toolkit! Use UTM parameters to track the success of your marketing campaigns in Google Analytics.
Keep reading for a fave UTM generator tool and free UTM spreadsheet!
Picture this…
You're investing time and money into your online marketing, but tracking the ROI feels like solving a Rubik's Cube in the dark. Sound familiar?
Solution: Enter UTMs – the secret sauce to demystifying where your traffic comes from and how it behaves. These little snippets added to your URLs work like GPS for your campaigns, guiding you to make informed decisions.
Why does it work? UTMs (Urchin Tracking Modules, if you want to sound fancy) let you track the effectiveness of each campaign in real-time. They provide clarity on which channels are your gold mines and which are just eating into your budget with little return.
It's like having night vision goggles in that dark room with the Rubik's Cube.
I’m sure you have seen them, and many of you may have heard of them, but are you using them to optimize your strategy?
How To Act Now:
Start Simple: Use a UTM builder to tag your campaign URLs with source, medium, and campaign names. This step alone will revolutionize how you view your data.
Social Media Mastery: Tag all your social media posts. Instagram, LinkedIn, Twitter – no post goes out without a UTM. Watch as your analytics start to sing with insights.
Email Campaigns: Each link in your newsletters and promotional emails should carry a UTM tag. This will show you not just who's clicking, but what's compelling enough to drive action.
Paid Ads Precision: Apply UTMs to every ad link. You'll soon know exactly which ads deserve a toast and which to roast.
Content Kingpin: Use UTMs for links in your blog posts, guest posts, or any online content. Discover which content pieces are the real MVPs in driving traffic and conversions.
Use this UTM Management Google sheet to keep track of all your magical marketing traffic tracking trick links.
The Bottom Line?
UTMs are like breadcrumbs leading you to the treasure chest of ROI💰insights.
They empower you to invest in what works, cut what doesn’t, and turn your marketing into a well-oiled lead-generating machine.
Remember, every click tells a story – make sure you're listening with UTMs.
Calculate How to Hit Your Income Goals
Use this calculator to figure out the # of leads, sales & website traffic needed daily, weekly & monthly to reach your revenue goals.
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