Hi Trailblazers,

Ever find yourself suddenly awake in the middle of the night, your mind flooded with breakthrough business ideas and creative concepts?

YES? You’re not alone! Scroll down to find out why it happens and how you can best leverage this phenomena.

NO? We got you! Scroll down to find out how you can create an environment to make it happen. Let’s open those idea flood gates.

Was this email forwarded to you? Sign up here.

Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

Maximizing Your High-Performance Surges

Wondering, what this has to do with marketing? 

Your marketing will perform better when you, the founder, performs better! 

So this week let’s look at your performance as a business owner and how to optimize yourself to be an all-around, outstanding entrepreneur.

Harnessing Your Entrepreneurial Brain Power

Do you ever wonder why you wake up at 2am with a revolutionary idea for your business? Like… why couldn’t this idea have come to me sooner or during normal business hours???

And take it a step further, does it feel like there are certain times in the year where your brain seems to shift into a high-performance mode, bursting with creative and groundbreaking biz ideas?

We call this a High-Performance Creativity Surge (HPCS).

Are you wondering how you can encourage a high-performance surge?

First, let’s look at how to harness these bursts of inspiration effectively, to not only secure your ideas but also calm your mind, ensuring those ideas are ready to be revisited and implemented during your working hours.

Why does this happen?

As entrepreneurs, we're wired differently. Our brains often pick up on the ebb and flow of business cycles, market trends, and even personal life events. These fluctuations can trigger an outpouring of creativity and innovation. Recognizing and understanding these creative cycles is key to leveraging them effectively.

This phenomenon is not just a stroke of luck, but a testament to the unique rhythms of an entrepreneur’s open mind.

Two Key Factors Fostering Creativity Surges:

1. Entrepreneurial Creativity: directly affected by your openness to experience.

2. Creative Personality: a higher level of general and industry-specific creativity increases your entrepreneurial creativity.

During these high-octane periods, ideas come at lightning speed, often at the expense of our sleep. The challenge is not just in having ideas but in capturing and organizing them effectively.

Picture this…

It's 2am, and instead of sleeping, you're tossing and turning, from a torrent of brilliant business ideas that just won't let you rest.

Solution: Instead of tossing and turning, you reach for your phone and open a special app that can sync with your mind via bluetooth. With a simple click, you activate the 'Brain Dump' feature.

Like magic, it collects the whirlwind of thoughts in your head and organizes them into a structured format - a To-Do list in a tool like Asana.

Okay, okay, I know our phones don’t sync with our minds yet (maybe one day this will be possible with Neuralink) so until then, you simply empty (type) your thoughts into your phone’s notepad app, a dedicated Trello card, or a simple notebook.

How To Act Now:  

1. Choose Your Tool: Select an app (or bedside notebook) that fits seamlessly into your nightly routine, offering the ease of capturing your thoughts with a few taps and quick typing.

2. Make it a Habit: Integrate this practice into your nightly routine, ensuring you can quickly capture ideas without disrupting your sleep too much.

3. Review and Prioritize: Dedicate time the following day to sift through your captured ideas, prioritizing them for action.

4. Balance and Rest: While maximizing these creative surges, don't forget the importance of rest. Balance is key to sustaining your entrepreneurial energy & creativity.

The Bottom Line?

Tap into your entrepreneurial brain's natural rhythms by making it a habit to 'Brain Dump' ideas to transform sleepless nights into a wellspring of actionable business strategies.

It's a simple yet profound way to securely record your innovative ideas and ensure they contribute to your business's growth and success.

Stay tuned because next newsletter I’m going to talk about the ways you can ACTIVATE your mind to enter into a heightened creativity phase aka a High-Performance Creativity Surge.