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- Are Marketing Funnels Obsolete?
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Hi Trailblazers,
Is your marketing funnel model keeping pace with the fast-evolving customer journey?
Yes? No?
Have marketing funnels become a thing of the past?
As customer behaviors evolve, the traditional funnel model — Awareness, Interest, Decision, Action — no longer captures the complexity of today’s buying journey.
Today, we see loops and spirals where customers circle between stages, influenced by social proof and ongoing engagement rather than moving in a straight line.
Some argue that this makes the old funnel model obsolete.
Others suggest adapting it to more realistically represent these paths.
Scroll down - I’m going to offer suggestions on the new funnel model to consider and how to define your business' unique funnel model.​
In this edition, you’ll find:
đź“© 3 Easy Steps to Create Your Dynamic Marketing Funnel
➡️ A B2B Business Example
⬇️ Scroll on down for a quick read to revamp your funnel!
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
Are Marketing Funnels Obsolete?
Picture this:
Your marketing strategy is meticulously designed, but customers aren't following the linear path from awareness to purchase like they used to. Instead, they loop back, ask peers, read reviews, and reconsider their options multiple times before making a decision.
Customers are influenced by a wealth of information available online, social media interactions, and personal preferences, which make their paths highly unpredictable.
Solution:
It's time to adjust your traditional funnel into a dynamic, looping model. This new approach acknowledges that customers might move back and forth between stages, influenced by ongoing engagement and social proof.
This approach not only matches the modern customer's journey more accurately but also enhances the efficiency of marketing efforts, potentially increasing ROI and customer lifetime value.
Why does it work?
This new model mirrors the real-world behaviors of today's consumers, providing multiple touchpoints and reinforcing their decision-making process at every stage. It allows for more personalized and timely interactions, increasing the chances of conversion.
How to Act Now:
1 - Map (or Re-map) Your Customer Journey:
Identify common points where customers loop back or stall.
Step 1: Gather data from your CRM and analytics tools to understand where customers spend the most time and where they drop off.
Step 2: Analyze, interview or survey customers to get insights into why they return to certain stages or abandon the journey.
Step 3: Visualize the journey using a diagram that includes common loops and potential exit points, making it easier to identify and address critical moments in the customer experience.
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