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- Paid vs. Organic Traffic 🤔
Hi Trailblazers,
Are you pouring your budget into the right kind of traffic for your business?
Yes?No? Not sure?
Paid traffic hits fast and hard, offering quick results and precise targeting but at a price.
Meanwhile, organic traffic grows slower but establishes credibility and trust over time, often resulting in longer-lasting benefits without the direct costs.
But here’s the real question: Where should your dollars go?
Organic search holds over 53.3% of all website traffic, while paid search accounts for 15%​.
Is it smarter to invest heavily in quick wins with ads or to play the long game with SEO and content marketing?
(especially with the possible negative effect that future Google algorithm updates could have on your SEO)
Today, let’s talk about paid versus organic traffic. ​
In this edition, you’ll find:
🚦Questions to Decide: Paid Ads vs. Organic Traffic
➡️ Risks, Pros + Cons of Quick Results vs Long-term Strategy
🔦Trailblazer Spotlight:Don Terrell - Using Video to Grow Your Brand + Increase Brand Authority
⬇️ Start by scrolling down for tips to choosing ads over organic traffic!
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
Paid vs. Organic Traffic?
Are you making the most out of your marketing budget by choosing the right kind of traffic for your B2B business?
Picture this:
Imagine you’re investing heavily in paid ads but seeing minimal return on investment, or you’re putting all your efforts into SEO, only to be derailed by a Google algorithm update. Frustrating, right?
Solution:
This week’s tip: Strategically balance your investment between paid and organic traffic to maximize both short-term gains and long-term growth. Paid traffic offers immediate results and precise targeting, while organic traffic builds credibility and trust over time without direct costs.
I know, I know, you probably didn’t want to hear that. But I’m sure you’ve heard the expression “don’t put all your eggs in one basket”, right?
You should not risk everything or depend entirely on a single thing or course of action.
Why does it work?
By diversifying your traffic sources, you mitigate risks associated with over-reliance on a single strategy.
Paid ads drive quick wins and immediate visibility, essential for rapid lead generation. Organic traffic, on the other hand, nurtures a sustainable flow of prospects who trust your brand, thanks to high-quality content and SEO efforts.
Businesses using SEM (combining SEO and PPC) experience a 25% increase in clicks and a 27% increase in profits compared to those using just one strategy.
How to Act Now:
1 - What’s Your Current Strategy?
Analyze where your traffic currently comes from and its conversion rates.
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