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Hi Trailblazers,
Are you keeping a consistent personal brand when networking?
Yes? No? Not sure?
How does having a strong personal brand increase your success at building a robust network?
How does the power of who you know and how they perceive you make or break the possibility of getting referrals?
If you have a clear and consistent personal brand, will you be more memorable so that you come to mind when your connections have a potential referral?
So let’s talk about it: How important is a well-crafted image to your professional success?
Professional Perceptions: 80% of B2B customers make decisions based on the experience they have with each other, highlighting the critical role of personal interactions and branding in business success. Maintaining a consistent personal brand can significantly enhance how others perceive you professionally.
The key to building a powerful network lies in the strength and consistency of your personal brand.
Today, let’s discuss how your personal brand can give your networking game a boost! ​
In this edition, you’ll find:
🔥 How Your Personal Brand Significantly Impacts Referral Opportunities
➡️ Four Steps To Fine-tune Your Personal Brand
🔦Trailblazer Spotlight: Dr. Kimberly Washburn - How Leaders Can Create An Intentional Culture
⬇️ Start by scrolling down for steps to supercharge your personal brand!
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
How Personal Brand Impacts Professional Success
Picture this:
You're at a (virtual or in-person) networking event or scrolling through your LinkedIn engagement activity and feed, but your connections don’t seem to remember you or recognize your expertise.
Your brand feels inconsistent and forgettable, leading to missed opportunities and referrals!!!
Solution:
It’s time to develop a consistent personal brand image that shines through in every networking interaction, both online and offline.
Schedule 30 minutes to dive in and confirm that your LinkedIn profile and other networking-focused sites (like Alignable) reflect your professional image accurately and consistently.
Increased Referrals: A well-established personal brand makes you more memorable. Studies indicate that 85% of positions are filled through personal or professional connections, showing that a strong network and personal brand can lead to more job opportunities and business deals​.
Why should this matter to you?
A strong personal brand makes you memorable, credible, and trustworthy!
When your connections can clearly perceive your personal brand and that you’re a professional expert in your field, they’re more likely to refer you to potential clients or partners.
Consistency in your brand helps reinforce your expertise and keeps you top-of-mind for opportunities.
Enhanced Opportunities: According to a LinkedIn survey, 73% of respondents were hired after being introduced by someone they know. This underscores the importance of networking and having a strong personal brand to make a lasting impression on professional contacts​.
How to Act Now:
1 - Audit Your Online Presence:
Review your LinkedIn profile and other networking sites. Ensure your profile photo, headline, summary, and experience sections align with your personal brand and showcase your expertise.
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