In this edition, you’ll find:
Don’t Be Afraid➡️ Super-Niche Your Services, You’ll Sell More!
Trend Watch: Spaces on X Audio Revolution, Watch Out Podcasters
Mindset Shift: AM-PM Hybrid Ritual of the Ultra Successful
Trailblazer Spotlight: Tina Bakehouse - Heighten Your Persuasive Appeal on Video - Hook Your Audience’s Heart
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It’s Time To Super-Niche Your Services - Here’s How
Do you want to sell more of your services? Do you want to sell easier?
Yes? How? By mastering the art of hyper-niching your offer.
Your service is exceptional, and you've invested in marketing, yet the influx of clients isn't happening. The issue often lies not in the quality of your offer but in its appeal — it's designed for too broad an audience, making it challenging for potential clients to see how it specifically benefits them.
Solution: The game-changer for your service-based business is to super-niche your offering.
This involves segmenting your Ideal Customer Profile (ICP) into several distinct groups, each with its unique needs and pain points, and then creating specific variations of your service to address each group directly.
Put your ICP under a microscope and you’ll find there are ‘mini-ICPs’ hiding in there! Tailor your services so specifically to each of these groups that they can’t help but think, “Wow, it’s like they’re reading my mind.”
We’re going beyond traditional niching; craft bespoke solutions that resonate on a deeply personal level with each audience segment.
Why does it work? You’re laser-targeting your services to speak directly to the souls of your clients. It’s the difference between a generic “Hey, you” and a warm (Avatar-level), “Hey, I SEE you.”
With super-niching you speak to your client's challenges, offering them a service that feels like it was designed with their specific situation in mind.
Dramatically increase your offer’s relevance, making your marketing more effective and improving conversion rates. Clients are more likely to engage with a service that acknowledges and addresses their unique needs.
Segment Your ICP: Break down your current ICP into smaller, more defined groups based on specific characteristics, needs, or challenges. Segment those folks into neat little packages!
Develop Service Variations: For each ICP segment, tailor a variation of your service that precisely meets their needs, using language and benefits that resonate with them.
Speak Their Language: Create customized & distinct marketing messages for each service variation, ensuring that each message speaks directly to the corresponding ICP segment.
Refine Your Targeting: Adjust your targeting strategy to reach each mini-ICP segment effectively, utilizing the platforms and channels where they are most active.
The Bottom Line?
Don’t try to be the Jack (or Jill) of all trades.
Make your business the go-to spot for those looking for services with a personal touch. Serve up exactly what your clients want, but didn’t yet know existed.
Super-niching helps you stand out in a crowded marketplace and maximize your marketing efforts’ impact.
Your clients (and your bottom line) will thank you.
Calculate How to Hit Your Income Goals
Use this calculator to figure out the # of leads, sales & website traffic needed daily, weekly & monthly to reach your revenue goals.
For the latest in marketing, here’s a current trend to follow:
"Spaces on X" - Audio Revolution
"Spaces on X" transforms how we engage with live audio. Here, anyone can passively listen, speak, and actively engage like never before.
Why it’s working? Unlike traditional podcasts, "Spaces on X" opens the floor to anyone who's got something to say. With the promise of live chat and video, it's poised to become the go-to spot for meaningful convos and focus groups.
Over a single weekend, more than 130K Spaces were hosted on X, with users racking up 2.4 million hours of listening time.
That's not just impressive; it's indicative of a massive shift towards live, participatory content.
Ready to roll? Here's your action plan:
Start Your Own Space: Long-press the compose button on your Home timeline on X, then tap the cluster of dots icon to begin.
Engage Your Audience: Host discussions on topics relevant to your industry or offer live Q&A sessions. It's not just about talking; it's about building a community.
Leverage for Growth: Incorporate Spaces into your strategy. Position yourself as a thought leader, expand your network, and deepen relationships with existing clients.
What does this mean for you?
"Spaces on X" is a revolutionary way to engage with your audience and set yourself apart, being an early adopter could just be the edge you need.
Get Free B2B Lead Gen Ideas
Take this quiz to get tailored, lead generation ideas to identify new tactics to make leads flow in consistently.
AM-PM Hybrid Ritual of the Ultra Successful
I know, I’m sick of hearing about the next big morning ritual fad… Just hear me out on this one.
There’s one common denominator in each successful entrepreneur’s ritual and it only takes 2 minutes.
People often say that motivation doesn't last. Well, neither does bathing - that's why we recommend it daily.
Doing this 1 quick AM and PM ritual can signficantly impact your productivity, calm, contentment and happiness levels.
In the morning, take 60 seconds to write down (“trap”) any self-sabotaging, self-doubt self-talk on a piece of paper and strike it through.
At end of day, take 60 seconds to write down your goal for the following day, and 3 key tasks to achieve that goal, and the 3 subtasks to achieve each key task.
Two Variations - On Left, 1 Goal w/Tasks & Subtasks. On Right, Cross-Project Priorities of the Day
Assign the blocks of time & time of day you will focus on each of these tasks.
Sleep better and achieve more by starting every day with a pre-decided game plan!
Protecting audiences from boring speakers and speeches, Tina B. has more than 20 years of teaching leaders communication using theatre strategies. She’s also a TEDx speaker, coach, and former Disney Cast Member.
Tina’s Expert Tip
They say a picture is worth a thousand words, but a video is worth a million. You can heighten your persuasive appeal on video to reach a bigger audience to boost your business.
Increase your influence on camera by hooking your audience with a clear, concise, and confident attention-getter. A quick rhetorical question, a short anecdote, an analogy, or confession, piques the audience's ears to choose to listen.
Be sure your hook aligns with your speaker style and topic that is relevant and relatable to your audience that leads into the content of your message.
Lead with your heart to serve your audience. They’ll feel it. Your audience has two choices: they can tune you out or listen in.
Have a professional powerhouse who should be considered for our Featured Trailblazer spot? Share this email with them so they can reach out to us.
♾️To Tie It All Together♾️
Create variations of your core service offering by super-niching.
Check out what it’s all about, pop into a Space on X.
Wake up with a pre-defined game-plan for each day.
And… hook your audience by leading with your heart!
Cheers to Super-Niching for Easier Selling,
Disclaimer: The content produced in this newsletter and other materials is intended for informational purposes only. The content is not designed to provide professional advice that you might get from a certified business, financial or legal expert. Reliance on any information in this newsletter is done so at your own risk. The information is not intended to provide any certain type of financial or business outcome.