Hi Trailblazers,

Do you have a $$ number in mind for your 2024 revenue goals? Read on, I’ll share a tip on how to sell more, more easily and a calculator to figure out how to hit those income goals.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

It’s Time To Super-Niche Your Services - Here’s How

Do you want to sell more of your services? Do you want to sell easier? 

Yes? How? By mastering the art of hyper-niching your offer.

Picture this…

Your service is exceptional, and you've invested in marketing, yet the influx of clients isn't happening. The issue often lies not in the quality of your offer but in its appeal — it's designed for too broad an audience, making it challenging for potential clients to see how it specifically benefits them.

Solution: The game-changer for your service-based business is to super-niche your offering. 

This involves segmenting your Ideal Customer Profile (ICP) into several distinct groups, each with its unique needs and pain points, and then creating specific variations of your service to address each group directly.

Put your ICP under a microscope and you’ll find there are ‘mini-ICPs’ hiding in there! Tailor your services so specifically to each of these groups that they can’t help but think, “Wow, it’s like they’re reading my mind.”

We’re going beyond traditional niching; craft bespoke solutions that resonate on a deeply personal level with each audience segment.

Why does it work? You’re laser-targeting your services to speak directly to the souls of your clients. It’s the difference between a generic “Hey, you” and a warm (Avatar-level), “Hey, I SEE you.”

With super-niching you speak to your client's challenges, offering them a service that feels like it was designed with their specific situation in mind. 

Dramatically increase your offer’s relevance, making your marketing more effective and improving conversion rates. Clients are more likely to engage with a service that acknowledges and addresses their unique needs.

Act now:  

1. Segment Your ICP: Break down your current ICP into smaller, more defined groups based on specific characteristics, needs, or challenges. Segment those folks into neat little packages!

2. Develop Service Variations: For each ICP segment, tailor a variation of your service that precisely meets their needs, using language and benefits that resonate with them.

3. Speak Their Language: Create customized & distinct marketing messages for each service variation, ensuring that each message speaks directly to the corresponding ICP segment.

4. Refine Your Targeting: Adjust your targeting strategy to reach each mini-ICP segment effectively, utilizing the platforms and channels where they are most active.

The Bottom Line?

Don’t try to be the Jack (or Jill) of all trades. 

Make your business the go-to spot for those looking for services with a personal touch. Serve up exactly what your clients want, but didn’t yet know existed.

Super-niching helps you stand out in a crowded marketplace and maximize your marketing efforts’ impact.

Your clients (and your bottom line) will thank you.

Calculate How to Hit Your Income Goals

Use this calculator to figure out the # of leads, sales & website traffic needed daily, weekly & monthly to reach your revenue goals.