Hi Trailblazers,

It’s almost Q2—it's crucial to reassess and refine your lead generation strategies to stay on top of things. Yada, yada, yada… I know that sounds like a typical thing ChatGPT would say, but it’s honestly uber important!

So this week, we're focusing on how you can identify your top-performing marketing channels and set some realistic lead gen goals so when December 2025 hits, you’ll be saying to yourself,

👇 Keep reading for this week’s Marketing Tip on leveling up your lead gen system for success in 2025.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Your 2025 Lead Gen Strategy

Is Your Lead Gen Strategy Ready for 2025?

Before you throw money at ads or launch a new funnel, take a step back—you might be ignoring the lead gen strategy that’s already working.

Picture this:

You’re publishing content, trying new tools, boosting posts... but leads? Still unpredictable? You’re juggling visibility and effort, but nothing is consistently filling your pipeline.

That’s because most B2B businesses lack a real system and roadmap.

Solution:

It’s time to create a focused 2025 Lead Gen Roadmap.

Below I’ll help you map out a focused 2025 Lead Gen Roadmap by:
✅ Identifying your top-performing marketing channels
✅ Setting realistic lead goals (based on actual data)
✅ Doubling down on 1-2 strategies that generate consistent conversations—like LinkedIn outreach, not just more of this or that.

💥 Contrary to popular belief: You don’t need to be everywhere.

And no, launching a webinar isn't always your best next step. Some of the biggest wins B2Bs see comes from a simple, automated LinkedIn outreach strategy for example—not ads or endless content.

Side note: If your data unique to your biz shows webinars work—go with it!

Why does it work?

When you stop guessing and start following a proven roadmap, you:
✅ Focus on what’s working
✅ Attract more qualified leads
✅ Spend less time chasing random strategies
✅ Build a consistent flow of conversations, not just clicks

🔥 And yes, LinkedIn outreach can be one of the most effective channels for B2B service providers to build connections, grow email lists, and book 1:1 calls.

How to Act Now:

Keep scrolling where we’ll review how to:

1️⃣ Audit your current lead sources. Where did your best clients come from last year?
2️⃣ Pick your top 2 marketing channels—don’t spread yourself thin.
3️⃣ Set monthly lead goals tied to your revenue goals.
4️⃣ Launch a LinkedIn outreach campaign to connect with and invite ideal prospects into your funnel.
5️⃣ Track performance. Focus on KPIs that actually matter (e.g., connections made, replies, calls booked, email list growth).

BUT FIRST, a special announcement 😁😁