Hi Trailblazers,

You’ve probably heard of the 1,000 True Fans strategy—cultivating a loyal community of people who love your brand and buy what you offer.

Yes? No?

While this works well in B2C, it’s a game-changer in the B2B world too.

But here’s the catch: you don’t need 1,000 true fans. In B2B, focusing on 250-500 super fans is enough to drive significant results because you’re selling higher-ticket services.

These ~250+ super-engaged fans are the decision-makers, the ones who see the value in what you offer and are ready to invest when the right offer comes along.

In this edition, I’ll show you how to build and leverage this smaller group of highly engaged fans to boost your revenue.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

The B2B Super Fans Strategy to Land Clients

When it comes to B2B services, you don’t need a massive audience to make a big impact. In fact, 250-500 highly engaged, true fans can transform your business.

Picture this:

You’re putting in the work—offering high-value services, networking, creating content—but it feels like you’re struggling to connect with the right prospects.

When you put out offers, they don’t get the traction you expected. Your service is top-tier, but converting leads feels slow and inconsistent.

Solution:

Apply the B2B Super Fans Strategy to your marketing by focusing on building a core community of 250-500 highly engaged fans—your “super fans.”

These are the people who know, like, and trust you, and are ready to take action when you present the right offer.

Once you build this community, the next step is crafting a hyper-personalized offer that speaks to their specific pain points and drives conversions.

Why does it work?

In B2B, the key isn’t scale—it’s precision.

You’re likely selling higher-ticket services, which means you don’t need thousands of buyers to generate significant revenue.

By cultivating a smaller, highly targeted group of super-engaged fans, you position yourself as a go-to expert.

When you launch a service offer tailored to their needs, just a small percentage of conversions can lead to substantial revenue.

Example Scenario: Let’s say you’re a leadership coach offering services to mid-level executives. Your flagship program costs $5,000, but you realize not everyone in your network is ready to make that investment right away.

So, you decide to apply the Super Fans Strategy by focusing on building a core group of 250 highly engaged, potential clients.

1. You start by offering valuable LinkedIn content—insights, tips, and case studies—targeted at these executives. Over time, you grow your LinkedIn audience to 2,000 followers, and around 250 of them consistently engage with your content and join your email list.

2. Next, you create a lower-ticket offer—a $1,000 4-week leadership program focusing on overcoming one specific pain point and obstacle that is designed to give these engaged executives a taste of what you can do. By nurturing your list and sharing success stories from clients in similar positions, you softly promote this offer to your 250 true fans.

3. Now, if just 5% (around 12 people) decide to invest in your $1,000 program, that’s $12,000 in revenue from one promotion.

Not only that, but these clients are more likely to purchase your higher-ticket program down the line because you’ve built trust with them through a smaller offer.

How to Act Now:

Take this simplified approach to create your B2B Super Fans Strategy.

Step 1 - Grow your LinkedIn audience.

Grow your audience to about 2,000-3,000 by posting valuable, industry-specific content.

How to grow your following? Develop a list in LinkedIn Sales Navigator using a saved search filter to target your ICP. Aim to send connection requests to 20 new prospects/day. Use a tool to automate this process; hit reply if you’d like to hear about the tool I recommend. In just 50 days you could grow your following by ~1k using this approach alone. See “7 Ways to Grow Your Following” section below for more methods.