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Hi Trailblazers,
Which powerhouse really drives better ROI for B2B businesses in 2024 – email marketing or social media?
Social media? Email?
As a B2B service professional, you're likely juggling multiple marketing channels, wondering where to put your time and budget for the best ROI.
Email marketing gives you that direct line to your prospects, while social media keeps your brand visible and engaging.
But which one really delivers better results?
In this week’s newsletter, we’re diving into how combining both strategies might just be the game-changer your business needs.
Ready to connect the dots and supercharge your marketing efforts?
🔥 Why Connecting Email Marketing with Social Media Is the Secret to Better ROI in 2024
🎯 How to Turn Social Media Followers into Engaged Email Subscribers in 4 Easy Steps
🔦 Trailblazer Spotlight: Ricarda van der Walt – Invest in Your Cellular Health for Enhanced Focus & Vitality!
⬇️ Scroll down to find out which marketing channel could be your biggest ROI driver in 2024.
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
Email vs. Social: The B2B Marketing Showdown
Picture this:
You’ve been diligently posting on LinkedIn, getting likes and comments, but at the end of the month, your inbox is still painfully empty.
Or maybe you’ve been crafting personalized emails that never seem to make it past the digital gatekeeper of your audience's attention. Frustrating, right?
Solution:
Instead of pitting email marketing against social media, what if you connect the dots between both channels? Drive your social media audience to a lead magnet on your website—a valuable guide, checklist, or resource—where they exchange their email for access.
Suddenly, your LinkedIn connections become email subscribers, and now you have a direct line to communicate with them on a more personal level.
Then use your email newsletters to remind them of your latest LinkedIn post or webinar, creating a seamless loop of engagement.
Creating a seamless loop of engagement between your email and social media channels turns casual followers into loyal clients, keeping your audience connected and engaged at every touchpoint.
Why does it work?
Social media excels at expanding reach, but it's fleeting. Emails, on the other hand, provide a direct line into your prospect's world.
By intertwining both, you turn casual social scrollers into engaged email subscribers, nurturing them into paying clients. And, the best part?
You control your email list—it’s not subject to the ever-changing algorithms of social platforms.
Example Scenario: Imagine a B2B software company offering project management solutions. They send regular emails to prospects but struggle to connect with their LinkedIn audience. To create a seamless loop of engagement, they implement the following strategy:
Lead Magnet Landing Page: They create a downloadable "Project Management Best Practices Guide" and link it in their LinkedIn posts. The CTA is “Get Your Free Guide,” which drives social followers to exchange their email for access.
Automated Welcome Email: New subscribers receive a welcome email series introducing the software, offering valuable insights on project management, and sharing links to their latest LinkedIn articles.
LinkedIn Article Promotion: Their emails regularly feature links to recent LinkedIn posts, encouraging subscribers to engage with their content there.
By connecting their email and social efforts, the company keeps prospects engaged across both platforms, boosting conversions and nurturing leads more effectively.
How to Act Now:
Step 1 - Create a Lead Magnet
Develop a high-value resource your audience can't resist.
Consider creating a quiz or downloadable guide or checklist that helps your ideal client solve a key challenge they’re often faced with. Like this quiz I created to help come up with lead gen ideas.
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