Hi Trailblazers,

The death of the traditional website has been called many times—but is it truly dead, or just evolving? What do you think?

Yes? No?

Is your website still pulling its weight in 2024? In a world where social media dominates, many business owners wonder if websites are becoming obsolete.

With so many platforms to engage on, it’s tempting to think your website doesn’t need much attention.

But what if your site could be the missing piece that ties everything together?

This week, we’re breaking down how your website and social media can work together seamlessly to boost leads and sales.

Today, let’s explore how to turn that website of yours into a powerful tool; a conversion machine that works hand-in-hand with your social strategy.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

The Death of the Traditional Website?

Picture this:

You’re pouring resources into maintaining a website that no one visits because your audience is glued to social media.

Meanwhile, you wonder—couldn’t you just run everything through LinkedIn and a couple of killer landing pages?

Solution:

Instead of going all-in on social platforms, think about your website as your business’s digital home.

Yes, social media is crucial for engagement, but for credibility and control over your brand’s message, a website—especially in the B2B space—is non-negotiable.

Take a closer look at your website, service offerings, and social media activity. Then, build a strategy that ties them all together with 3 key website pages (or landing pages), each designed around a single main CTA.

Why does it work?

Social platforms come and go (remember MySpace?), and you don’t own your followers there.

A website gives you ownership, flexibility, and a central hub where your clients can always find reliable, comprehensive information about your services, case studies, and contact details (including the ability to collect contact details and stay in touch with them via email versus relying on the social media ‘algogods’ to choose when or if they see your social media posts).

Businesses that blend social media engagement with a robust website often see better lead generation and client trust.

By having key website pages, you guide your audience toward one action per page—whether it’s scheduling a consultation, downloading a resource, or signing up for a webinar—making conversion straightforward.

Example Scenario: Imagine a B2B consulting firm offering leadership training for executives. Their website has a homepage, but it’s cluttered, and they’re heavily active on LinkedIn. They streamline their strategy by creating three core landing pages:

1. Consulting Services Page: The CTA is “Schedule a Free Consultation.” They link their social posts directly to this page.

2. Case Studies & Success Stories Page: The CTA is “Download Full Case Study,” showcasing their expertise.

3. Webinar Registration Page: The CTA is “Sign Up for Our Next Leadership Webinar,” capturing leads from social and funnelling them into their sales pipeline.

Each landing page is simple, with a laser focus on one action, improving both user experience and conversions.

How to Act Now:

Do an audit of your website. Is it outdated? Does it still resonate with your audience? Evaluate your social media engagement and map out three landing pages with clear CTAs that align with your social content.

Step 1 - Audit your website.

Review every page for outdated content, design inconsistencies, and overall user experience. Make sure your primary CTA is front and center, leaving no doubt about the action you want visitors to take.

When visitors land on your site (or page), they should instantly understand what you do, who you serve, and how your services solve their problems.