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Your Holiday Marketing Playbook
Make Your B2B Service Stand Out This Holiday
Natalie Krul
August 01, 2024
In partnership with
Hi Trailblazers,
As summer winds down, it's the perfect time to gear up for the holiday season—not just for retailers but for B2B services too.
Have you thought about your holiday marketing strategy yet?
Yes? No?
Probably not. And that’s okay, but don’t forget to until the very last minute!
The end of the year is a critical time to review budgets. Businesses might increase spending if they have surplus budgets. Some businesses might make significant purchases or investments at the end of the year to take advantage of tax breaks or to prepare for the coming year.
Why should you start planning now vs. waiting to the last minute and throwing something together?
An early, well-thought-out strategy will help your B2B service stand out.
Also, who wants to juggle the task of crafting up a holiday marketing campaign with all the other to-dos you’re faced with during that busy time of year??
Today, let’s talk about your holiday marketing strategy.
🎄 6 Steps To Create Your Holiday Marketing Playbook
➡️ 3 Examples of B2B Holiday Marketing Campaigns
🔦Trailblazer Spotlight: Alex Hochhausen - How To Sound Like a Pro as a Podcast Guest
⬇️ Scroll down for steps to create your Holiday Marketing Playbook!
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Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
Your Holiday 🎄 Marketing Playbook
Picture this:
It's mid-December, and while retail is buzzing, your B2B service feels the slow crawl of the holiday season. You’ve missed the window to engage clients who are winding down for the year.
Solution:
This year, let’s turn the tables with a strategic holiday marketing playbook tailored for B2B services. Begin by segmenting your client list based on their business cycles and past engagements.
Craft personalized email campaigns focusing on how your services can help them close their year strong or kick off Q1 with a bang.
Forecasts suggest a 17% increase in marketing spend for B2B services in the upcoming year.
Why does it work?
Holiday periods often see a slowdown in B2B sectors, but by initiating your campaigns early, you can capture attention while clients are still planning their end-of-year budgets and strategies.
This proactive approach keeps your business top-of-mind, leveraging a time when competitors might slow down.
Many consumers are starting their holiday shopping earlier and are utilizing both online and in-store options to finalize their purchases. This trend towards early and hybrid shopping could be leveraged by B2B businesses to plan and execute their marketing strategies well ahead of the typical retail holiday rush​.
How to Act Now:
1 - Pick Your Holiday Niche.
Who is your ideal customer? What are your ideal customer profiles (ICPs)?
Super-niche your ICP (e.g. take one of your ICPs and segment it into 2-3 more specific “super-niches”).
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