Hi Trailblazers,

Could launching a membership program be the spark your business needs to keep clients engaged and revenue steady?

Yes? No?

This week, I wanted to share an important discussion on memberships that’s fresh on my mind after a recent mastermind session with a group of top experts in the digital marketing space.

During our first monthly session, the idea of creating a membership program came up. Some of us had been considering memberships individually to give clients more ways to access our expertise at a low entry point. 

But as we talked, we realized the potential for something bigger: a collaborative membership where our combined skills could reach a broader audience, offer even more value, and allow each of us to focus on our strengths rather than running a membership solo.

This idea has me excited, and I see how it could be equally valuable for many of you in my network.

So this week, I’m sharing some key takeaways from our discussion, along with actionable steps, to help you explore if a membership could fit into your 2025 business plans.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

Monetize Your Expertise with a Membership?

Picture this:

You’re working project by project, relying on one-time services or short-term engagements. But the constant hunt for new clients is draining, and there’s little consistency in your income.

You want a solution that brings value to clients continuously—and adds predictability to your revenue.

Solution:

Consider implementing a membership model that meets clients where they are, whether that’s through group-based support or personalized 1-1 guidance.

Why does it work?

Memberships can help B2B service providers build consistent, long-term relationships.

Group memberships provide community and networking, while solo memberships offer tailored guidance, creating a client journey that builds loyalty and trust.

Example Scenario #1: Imagine a B2B consulting business that provides business coaching. They want to create more steady revenue and build stronger connections with clients beyond individual coaching sessions. So, they add a membership strategy by creating:

1. Entry-Level Membership: Members gain access to monthly workshops on essential business skills (like goal setting, productivity, and time management) and a private community forum where they can network and ask questions. This low-cost option introduces new clients to the value of coaching without a big upfront commitment.

2. Mid-Tier Membership: Adds in bi-weekly group coaching calls, access to a resource library filled with templates and guides, and a quarterly live Q&A with the lead coach. Ideal for small business owners and team leaders who need ongoing guidance and actionable resources.

3. Premium 1-1 Membership: Offers personalized monthly coaching sessions, custom business growth plans, and exclusive masterclasses. This high-level option is designed for entrepreneurs looking for direct, tailored coaching to scale their business.

This approach helps generate recurring income while building a loyal client base that may eventually upgrade to the highest-tier services.

Example Scenario #2: This same B2B consulting business instead decides to launch a collaborative membership model, teaming up with complementary experts to create a dynamic, multi-faceted membership offering. Here’s how they structure it: