- The Trailblazer Digest
- Posts
- The Shift Every Business Needs
The Shift Every Business Needs
Transforming Good Enough into Unforgettable
Natalie Krul
August 29, 2024
Hi Trailblazers,
Ever feel like your marketing is just... okay?
Yes? No?
What if I told you that being âgood enoughâ isnât good enough anymore?
In todayâs world, itâs not about just meeting expectations; itâs about blowing them out of the water.
Itâs time to rethink what makes your brand stand out.
This week, weâre diving into how you can shift from delivering whatâs viable to whatâs truly valuableâand why that makes all the difference in winning over your audience.
Today, letâs talk about the game-changing shift from creating something that works to crafting an experience that your clients canât live without.
đĽ Shift from Viable to Valuable: Transform Your Customer Experience
đŻ The Real ROI: How Meaningful Engagement Outshines Mere Metrics
đŚTrailblazer Spotlight: Jennifer Bretsch - Taking Pride in Your Craft
âŹď¸ Scroll down to discover how to shift from viable to valuable to transform your clientâs experience!
Was this email forwarded to you? Sign up here.
Sponsored by Klever Strategies, Digital Marketing Consultancy
Marketing Nugget
Elevate Your Marketing with This Simple Shift
Want to take your service offering from good to indispensable? Hereâs how.
Picture this:
Youâre hustling to keep your business moving forward, focusing on getting your product or service out there. But letâs face it: simply being âviableâ isnât enough anymore.
The real challenge?
Creating an experience that your clients canât live without.
Solution:
Shift from focusing on a Minimum Viable Product (MVP) to a Minimum Valuable Experience (MVE). Itâs time to deliver something that not only works, but also a crafted experience that your audience finds truly indispensable.
With AI, I am the equivalent of the âWizard of Oz.â Pull back the curtain, and one guy is pulling all the levers and pumping out steam.
Leverage AI to do more with less, but ensure every touchpoint delivers value.
Why does it work?
When you prioritize creating valuable experiences over merely viable products, you deepen engagement and build loyalty.
Remember, your product isnât unique; your experience is.
By focusing on what truly matters to your clientsâsolving their problems and enhancing their livesâyou make your brand indispensable.
Many smart companies have applied this (for example, Airbnb in the early days). It wasnât just about offering a place to stay; it was about creating a unique, memorable experience.
Itâs not just about making something that works; itâs about creating an experience that people find indispensable.
How to Act Now:
Step 1 - Reevaluate your customer journey.
Ask yourself, are you just meeting the basic needs, or are you delivering something more? Map out each touchpoint and ask if it adds value or simply meets expectationsâlook for gaps where you can elevate the experience.
Reply