Hi Trailblazers,

Are webinars still the gold standard in B2B marketing, or is it time for a change? 

Yes? No?

Webinars have been a staple in B2B marketing for years, valued for their ability to generate leads and establish thought leadership.

But as digital fatigue sets in, one has to wonder:

With the rise of alternative content formats that require less commitment, like podcasts, email courses, and interactive short-form video, the role of webinars is certainly under scrutiny. 

I keep hearing the webinars/workshops market is flooded, that most biz owners don’t have time to attend a webinar.

So it is time to offer them something else instead?

Have webinars helped you reach your marketing goals recently, or do you think they're losing their effectiveness?

Today I’m going to dive into the state of webinars, providing you with a list of popular alternatives to make an informed decision on which tactics to spend your time and money on, bringing you the best ROI.​

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Marketing Nugget

Webinars: Effective or Overused?

Picture this:

You're planning your next big webinar, hoping to capture a wave of new leads and assert your thought leadership. Yet, the nagging question remains: in an era of digital overload, will your target audience bother to show up?

Solution:

Consider diversifying your content strategy to include less time-consuming and more flexible formats like on-demand email courses, short video series, interactive posts, or podcast episodes.

Why does it work?

These alternatives cater to the growing desire for accessible, on-demand content, allowing busy professionals to engage with your message on their terms—increasing the likelihood of conversion.

How to Act Now:

1 - Evaluate your current webinar performance: 

Start with attendance, engagement, and conversion rates. Is the time and money spent on webinars providing a good ROI? Is it time to test out an alternative to webinars/workshops to see if it brings a better ROI?