Hi Trailblazers, A funnel that looks like funnel cake? Disaster. 😬

Lost in the Funnel?
If your marketing feels like a maze with no exit, it's time to chart a clear path.​

The Problem:
You're attracting leads, but conversions are inconsistent. Without a defined customer journey, prospects wander aimlessly, and opportunities slip through the cracks.​

The Solution:
A well-mapped funnel roadmap guides your audience from awareness to action, ensuring each touchpoint nudges them closer to becoming loyal clients.​

In this week’s tip, we identify:

👇 Keep reading for this week’s Marketing Tip on the 5 steps to fixing your funnel.

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Sponsored by Klever Strategies, Digital Marketing Consultancy

Your Funnel Needs a Map🗺️

How to build the system that makes it work.

Picture this:

You’re posting content, sending emails, even getting a few leads here and there—but there’s zero consistency. Some months are great, others feel like tumbleweeds rolling across your inbox.

Why? Because you’re missing a strategic customer journey—you’re not guiding people through a funnel, you’re just hoping they trip and fall into one.

Solution:

Time to create a Funnel Roadmap that guides your audience from curious to committed. 

That means defining every stage of the journey—awareness, acquisition, activation, conversion, retention, referral—and knowing exactly what assets, tools, and messaging you need at each touchpoint.

Spoiler: most service businesses completely skip this step and then wonder why their “lead gen” is all over the place.

🔥 Contrary to popular belief, your funnel isn’t just a landing page and a pitch email. It’s an experience. And yes—LinkedIn Outreach could be part of it. That’s the top-of-funnel traffic driver that gets your super-niched ICP into your world so you can lead them down the path to a booked call.

Why does it work?

Because clarity converts. When you know your customer journey and have mapped out every step, you can:
✔ Deliver the right message at the right time
✔ Automate parts of your follow-up
✔ Predict lead flow instead of just hoping for the best

🔥 Plus, when you’ve got a roadmap, it’s way easier to optimize. (No more random guesswork.)

How to Act Now:

Keep scrolling where we’ll review how to:

1️⃣ Map out the funnel stages: Awareness → Lead capture → Lead nurture → Discovery call → Client onboarding → Referral
2️⃣ List out the touchpoints + tools at each stage (e.g., lead magnet, email sequence, nurture webinar, CRM, thank-you page, etc.)
3️⃣ Visualize the roadmap—draw it out or build a diagram in Lucidchart, Miro, or good old PowerPoint
4️⃣ Identify gaps in your funnel. Where are people falling off? What do you need to plug those leaks?
5️⃣ Incorporate LinkedIn Outreach as a top-of-funnel tactic to start more conversations with your ideal clients and invite them into your funnel via valuable content, lead magnets, or straight to a quick 1:1 chat

BUT FIRST, a special announcement 😁😁